you’re my arty valentine

Despite being a Libra and ruled by Venus, I’ve never been that into Valentine’s Day — Hallmark holiday and all that. But Mara Zepeda of Neither Snow and her new Project Valentine is making me into a believer, at least into a believer of limited-edition calligraphed valentines with vintage postage.


Zepeda rocks a calligraphy style that manages to be simultaneously sumptuous and whimsical. (She also happens to be a fellow journalist and Philadelphian.) With Project Valentine, she’s paired her gorgeous script with groupings of vintage stamps on an oversized envelope that opens to a card with a short (20 words or less) message or quote. At $45, this wee work of art is bound to be much more memorable than the typical chocolate and roses .

124_goodnight and good luck
60_dorothy & toto
Zepeda is taking orders at her etsy shop for these custom valentines until February 6 — she’s only making 100. The full range of stamp sets is here and there’s something to please everyone’s sweetie, from Robert Frost enthusiasts to train buffs to fans of Toto.

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