You may know Doogie Horner for his work at Quirk Books where’s he’s employed as a designer — he painted the image that graces the cover of the ghastly, popular Pride and Prejudice and Zombies. Or you may know him from his recent turn on America’s Got Talent. Most recently Horner’s garnered attention for his book that came out this fall, Everything Explained Through Flowcharts, whose intricate charts unravel such complex topics as Designer Paint Names and Heavy Metal Band Name Taxonomy. Here’s a chart of Late Night Talk Show Hosts he created for Boing Boing. (Click on the chart to see the larger version.) He’s also now producing charts regularly for Fast Company.

As you can see, these charts are clever and funny, but they’re also works of art. I asked Doogie some questions about his creative process:
DP: How difficult (or not) was it to sell your flowcharts book to a publisher?
DH: Publication wasn’t a goal when I started making the charts. I started making them because it was fun, and then they got some attention, and it snowballed into the book deal. I mean, there was more to it than that: my spiritual advisor/consigliere Greg Jones [Editorial Director at Running Press Book Publishers] liked the charts enough to find me an incredible agent (Frank Wiemann), and I was lucky that Matthew Benjamin liked the book enough to buy it—but it was a confluence of fortunate events, not an intentional plan on my part.
DP: You told Fast Company that each chart begins with intense research. Which chart so far took the most amount of research, and why? Which took the least?
DH: Ugh, just thinking about how much research I did on the charts fills me with waves of dread. Research is a slippery slope for me. I do too much research sometimes; I end up learning a lot of stuff that doesn’t even make it into the charts, because I’m a chronic reader. I could hang out all day in the supermarket reading the backs of shampoo bottles.
Surprisingly, designer paint names probably took the most research, which is stupid, because I could’ve lied on that chart and nobody would have known. Prove that Happy Pebble isn’t a paint name. But no, 99% of the names on that chart are real, and that makes it funnier to me. They’re so stupid, but I didn’t make them up.
Counting how many people all the different action movie heroes and horror movie villains killed across their various films took forever, and a lot of friends helped me with that. I also did a ton of research trying to figure out the afterlife in the Hindu religion. That one didn’t even make it into the book, I couldn’t figure it out!
The standup comedy chart took no research, because I spend every waking moment thinking about comedy. It was the first chart I did, and it just poured out in an hour or so.
DP: Where are you when you come up with your chart ideas (in the shower? walking to work? enjoying a reality TV show)?
DH: I don’t enjoy reality TV or take showers. I come up with most of my chart ideas while I’m sitting trying very hard to think of chart ideas. I rarely experience spontaneous bursts of inspiration (although I did have one today).
DP: Does your mind work in charts?
DH: I don’t think my mind works in charts. Maybe? No, actually, no. I’m a very disorganized person. Order in the real world is boring. I think it’s only beautiful on paper. Cleaning my house is the most boring thing in the world, because I know what the final product is going to be. Charts are different, because I don’t know how the charts are going to look until they’re done. It’s more like pulling a statue from a block of marble than like cleaning a room.
DP: Who inspires you and your work?
DH: For designers, I like Art Chantry, Paul Sahre, Peter Mendelsund. There are a lot of writers I like—too many. I find bad writers especially inspiring; I admire people for whom lack of talent isn’t a roadblock. I’m inspired by artists who clearly enjoy their work without worrying about their audience; Bob Dylan seems to do that. (Have you heard of him? Bob Dylan?) Personally I can’t do that; I’m so shallow, I need to know an audience is watching, I care what they think. That’s why I’m drawn to standup. Speaking of which, for comedians, I really like Paul F. Tompkins, Norm McDonald, Andrew Daly, Patton Oswalt, John Kensil, Bob Hope, Buster Keaton, W.C. Fields, the Marx Brothers.
DP: How do you determine the design of a chart, i.e. how it will be arranged, how heavy it will be on illustrations?
DH: I don’t have a complicated process. I let the content dictate the form: I see how much data there is, how it connects, and then choose the form that communicates that data in the simplest form. I know “simple” seems like the wrong word to describe my charts, because they’re large and dense, but within that complexity I use a limited visual vocabulary. I only use one font family (typically only one weight), two colors, one line weight (usually), and few forms (flat blocks of color). A lot of modern charts look beautiful but are confusing. I strive for clarity and transparency.
DP: Can you take us through one of your charts and the design process?
DH: Ah, you know what, I don’t think I can. Ha! Sorry. They just sort of come together. I’m not sure how it happens. They’re all accidental, and they take FOREVER. I can tell you that my design process is looooong. I should probably come up with a system. I bet that would speed things up.
DP: What are the pros/cons to being a designer/artist/creative person in Philadelphia?
DH: Well, design-wise, the big pro for me is that I work at Quirk Books, which is a creative environment. I don’t know if you have to live in a city like NY to be connected to other designers. I guess that would help? I can’t say. Quirk is a small company, which is cool.
Regarding standup, the nice thing about Philadelphia is that everyone here is doing standup because they love it—not because they’re trying to make it as an actor, or they’re trying to drum up commercial work, or want to be famous. So people are very real, and very cool, and it’s a good place to develop a distinctive style without feeling a lot of pressure. I find NY intimidating; appearances are so important, everyone’s trying so hard to make it. In NY everyone is more interesting and handsome than me. The bad part about Philly is that there isn’t much opportunity to rise above a certain level of visibility. But keep in mind, I’ve only ever lived in Philadelphia, so I probably don’t know what I’m talking about.