is a

design writer, editor,

content strategist,

& occasional educator

and curator

Caroline Tiger
im-currently

I’m Currently

caroline-pixel-sq

about

About

carolinestanding

I’ve been thinking and writing about design for more than a decade as a journalist, and shaping the way others think about and look at design through my work as a content strategist, B2B marketer, ghostwriter, editor, educator, and curator.

I’m currently the senior content strategist at Bresslergroup, a research-driven product innovation lab in Philadelphia. Their strategists, researchers, designers, and engineers have a lot to say, and I help them say it.

Still curious?

 

My background is a blend of journalism, magazine and book publishing, plus digital marketing and enough knowledge of the technical backend to find the words and channels to connect clients with the audiences they want to reach.

As a journalist, my articles have appeared in publications including Metropolis, Communication Arts, the New York Times T Magazine, Departures, Town & Country, U.S. Airways magazine, Fortune Small Business, and National Geographic Traveler.

In addition to the work featured on this site, I’ve been a design columnist for the Philadelphia Inquirer; Contributing Editor for Contract Design magazine; project manager for a white paper about DesignPhiladelphia’s impact; ghostwriter for a book on product and furniture design; and a guest curator for InLiquid’s Art for the Cash Poor. I’ve also provided content development and consulting services for the Philadelphia Museum of Art, Margeurite Rodgers Ltd. Interior Design, and Suzanne Tick.

When I’m not doing all of the above, I’m hanging out in Queen Village, Philly’s oldest (and most charming) neighborhood, with my husband and two littles. Say hello on Twitter or Instagram, and if you’re still curious, there’s always LinkedIn.

in-the-media

In the Media

Book Review: Branded Interactions | Communication Arts

I write reviews of design books for Communication Arts magazine. This one coins and defines BIxD (branded interaction design).

Homeland Ingenuity | Dwell

For this essay in Dwell, I reported how designers who manufacture in the U.S. walk the line between maintaining handcrafted integrity, and producing big and fast enough to satisfy profit margins and consumers’ expectations of instant gratification.

A Fine Philly | T Magazine

When most of the New York Times’ Philly coverage revolved around cheese steaks, I pitched and wrote this style map focused on design.

The Design Week Movement | Dwell

I examined the global proliferation of design weeks and asked questions about its impact.

The New Trends and Technologies Driving Design | Entrepreneur

Entrepreneur asked me to pinpoint emerging trends at the intersection of product design, experience design, service design, and technology.

Together – Never, Except in an Exhibition of Their Design | Philadelphia Inquirer

I wrote about married designers Paula Scher and Seymour Chwast’s entwined creative life, which is less about togetherness than it is about two individuals designing side by side.

Fogo Island Inn | Contract Design
I reported this piece about a Newfoundland Inn whose architecture and interior design captures the vernacular of a “quirky bit of Canada” while I was a Contributing Editor at Contract Design.
Radio Rescue | Fortune Small Business

I interviewed the designers at Whipsaw and their client, Éton, about the process of designing the form and visual brand language of their emergency crank radio.

Down in the Mud | Arrive

Lancaster County’s mud sales, held every spring thaw, are a cultural phenomenon happening right in Philadelphia’s backyard.

Burnishing Nakashima’s Legacy | Fortune Small Business

Mira Nakashima Yarnall was little known when her famous father died. This story reports how her persistence, talent, and skill have kept his name and business alive.

writing-two

Writing

Design is a thread running through everything,
including what I’ve been writing.
Here are a few of my favorite articles.
Book Review: Branded Interactions | Communication Arts

I write reviews of design books for Communication Arts magazine. This one coins and defines BIxD (branded interaction design).

Homeland Ingenuity | Dwell

For this essay in Dwell, I reported how designers who manufacture in the U.S. walk the line between maintaining handcrafted integrity, and producing big and fast enough to satisfy profit margins and consumers’ expectations of instant gratification.

A Fine Philly | T Magazine

When most of the New York Times’ Philly coverage revolved around cheese steaks, I pitched and wrote this style map focused on design.

The Design Week Movement | Dwell

I examined the global proliferation of design weeks and asked questions about its impact.

The New Trends and Technologies Driving Design | Entrepreneur

Entrepreneur asked me to pinpoint emerging trends at the intersection of product design, experience design, service design, and technology.

Together – Never, Except in an Exhibition of Their Design | Philadelphia Inquirer

I wrote about married designers Paula Scher and Seymour Chwast’s entwined creative life, which is less about togetherness than it is about two individuals designing side by side.

Fogo Island Inn | Contract Design
I reported this piece about a Newfoundland Inn whose architecture and interior design captures the vernacular of a “quirky bit of Canada” while I was a Contributing Editor at Contract Design.
Radio Rescue | Fortune Small Business

I interviewed the designers at Whipsaw and their client, Éton, about the process of designing the form and visual brand language of their emergency crank radio.

Down in the Mud | Arrive

Lancaster County’s mud sales, held every spring thaw, are a cultural phenomenon happening right in Philadelphia’s backyard.

Burnishing Nakashima’s Legacy | Fortune Small Business

Mira Nakashima Yarnall was little known when her famous father died. This story reports how her persistence, talent, and skill have kept his name and business alive.

archives

Archives

Book Review: Branded Interactions | Communication Arts

I write reviews of design books for Communication Arts magazine. This one coins and defines BIxD (branded interaction design).

Homeland Ingenuity | Dwell

For this essay in Dwell, I reported how designers who manufacture in the U.S. walk the line between maintaining handcrafted integrity, and producing big and fast enough to satisfy profit margins and consumers’ expectations of instant gratification.

A Fine Philly | T Magazine

When most of the New York Times’ Philly coverage revolved around cheese steaks, I pitched and wrote this style map focused on design.

The Design Week Movement | Dwell

I examined the global proliferation of design weeks and asked questions about its impact.

The New Trends and Technologies Driving Design | Entrepreneur

Entrepreneur asked me to pinpoint emerging trends at the intersection of product design, experience design, service design, and technology.

Together – Never, Except in an Exhibition of Their Design | Philadelphia Inquirer

I wrote about married designers Paula Scher and Seymour Chwast’s entwined creative life, which is less about togetherness than it is about two individuals designing side by side.

Fogo Island Inn | Contract Design
I reported this piece about a Newfoundland Inn whose architecture and interior design captures the vernacular of a “quirky bit of Canada” while I was a Contributing Editor at Contract Design.
Radio Rescue | Fortune Small Business

I interviewed the designers at Whipsaw and their client, Éton, about the process of designing the form and visual brand language of their emergency crank radio.

Down in the Mud | Arrive

Lancaster County’s mud sales, held every spring thaw, are a cultural phenomenon happening right in Philadelphia’s backyard.

Burnishing Nakashima’s Legacy | Fortune Small Business

Mira Nakashima Yarnall was little known when her famous father died. This story reports how her persistence, talent, and skill have kept his name and business alive.

projects

Projects

This is where the
'editor, content strategist,
& occasional educator and curator'
come in.
Book Review: Branded Interactions | Communication Arts

I write reviews of design books for Communication Arts magazine. This one coins and defines BIxD (branded interaction design).

Homeland Ingenuity | Dwell

For this essay in Dwell, I reported how designers who manufacture in the U.S. walk the line between maintaining handcrafted integrity, and producing big and fast enough to satisfy profit margins and consumers’ expectations of instant gratification.

A Fine Philly | T Magazine

When most of the New York Times’ Philly coverage revolved around cheese steaks, I pitched and wrote this style map focused on design.

The Design Week Movement | Dwell

I examined the global proliferation of design weeks and asked questions about its impact.

The New Trends and Technologies Driving Design | Entrepreneur

Entrepreneur asked me to pinpoint emerging trends at the intersection of product design, experience design, service design, and technology.

Together – Never, Except in an Exhibition of Their Design | Philadelphia Inquirer

I wrote about married designers Paula Scher and Seymour Chwast’s entwined creative life, which is less about togetherness than it is about two individuals designing side by side.

Fogo Island Inn | Contract Design
I reported this piece about a Newfoundland Inn whose architecture and interior design captures the vernacular of a “quirky bit of Canada” while I was a Contributing Editor at Contract Design.
Radio Rescue | Fortune Small Business

I interviewed the designers at Whipsaw and their client, Éton, about the process of designing the form and visual brand language of their emergency crank radio.

Down in the Mud | Arrive

Lancaster County’s mud sales, held every spring thaw, are a cultural phenomenon happening right in Philadelphia’s backyard.

Burnishing Nakashima’s Legacy | Fortune Small Business

Mira Nakashima Yarnall was little known when her famous father died. This story reports how her persistence, talent, and skill have kept his name and business alive.