Caroline Tiger …

… is a content strategist, storyteller, and user advocate. 

Hello! I’m Caroline, and I’m a designer and storyteller. These are the two threads that run throughout my career. I’ve long focused on design in my writing, first as a journalist and now as someone who works in content design, an experience design discipline. I’m hooked on design’s ability to deliver useful, beautiful, and accessible solutions for all kinds of problems.

My background in publishing, journalism, content marketing, and digital strategy has all led to UX (user experience) design. At some point I realized writing has a lot in common with design. Like design, writing is equal parts rigor and creativity — it’s best when it’s driven by insights and crafted with care. Like writing, design is optimistic and human-centered.

Most recently I was a UX Content Strategist at Vanguard, embedded in the Investment and Secure Site teams where I worked side-by-side with other UX professionals, product owners, and engineers to design and launch clear, meaningful experiences. Before that I was the Director of Content Strategy at Delve (formerly Bresslergroup), an insight-driven product innovation lab in Philadelphia. 

Some highlights (so far!) from my career include:

• Becoming an Accessibility Champion at Vanguard to advocate for accessibility best practices within the Client Experience & Digital team
• Building the content program that contributed to Bresslergroup’s growth from a company of 30+ employees when I first started to 100+ employees at the end of my tenure
Launching a voter education meme campaign that made a real difference
• Traveling on assignment to Paris to write 5,000 words about flea markets (as you can imagine, that was a tough one)
• Writing books on topics from Isamu Noguchi to General Howe’s Dog (and becoming a regular at Revolutionary War re-enactments to promote the latter)
• Co-curating an exhibition that put Philadelphia design in context

You can find out more about my career path on LinkedIn and read my writing on Medium.

When I’m not busy with work, I’m probably spending time with my family in Queen Village, Philly’s oldest neighborhood. Or I might be serving my neighbors in Philadelphia’s 2nd Ward, 15th Division as their elected Democratic Committeeperson.

Thanks for visiting! If you’d like to get in touch, please e-mail me at [email protected].